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a campaign by the Belgian Advertising School
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About BAS

The Belgian Advertising School is a one year postgraduate boot camp designed and delivered in close collaboration with the best and most awarded communication agencies and powered by Thomas More. It is our ambition to be the best school for the next generation of advertising and communication talent in Belgium.

Raghenoplein 21bis
2800 Mechelen
28 september 2016
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Every year we select 25 bachelor or master students to become the next generation of BAS. They come from different backgrounds and have different stories to tell, but they all have one thing in common: a passion for communication and a desire to make a difference.

9 agency deep dives with client pitch

For 9 weeks you will dive head first into the different areas of communication and advertising. Our partner agencies will help you discover the insights, tools and network you need to thrive in tomorrow’s communication sector. Every week you and your team will work on a real pitch briefing and present the results to real clients. Breathe in. Breathe out.

5 month internship with top agencies

Time to stop talking and start doing. During 5 months you will work in close collaboration with top talents of our sector. We are there to help you and make sure you and your internship coach set clear objectives. You do the rest.

Kick-ass final project

By now you are almost ready to run your own show. So why not give it a try? Organising your own event or starting your own agency? You decide together with your team. Your new network of agencies and partners will be glad to coach you, but you are in the lead. What’s that dark shadow around the corner? Oh, it’s just another deadline…

Nice, but I need a bit more detail!

The Belgian Advertising School was founded to bridge the gap between what is taught in schools and the actual needs of the fast changing advertising and communication sector. Since our sector is changing, BAS is constantly changing too. Every year we redesign our curriculum together with our network. We constantly challenge our own way of working. We are in constant beta because we believe that is the only way to stay relevant.

I want to know more about #BAS1617


This is the Belgian Advertising School. But it is not really a school, and not only about advertising…


This is where it all starts. We believe there is no better way to get to know each other than to live, sleep and eat together during three days. So that is what we will do...


These three days will prepare you in the best possible way for the what’s about to come. We believe that part of what makes BAS great is in the way you work together. That is why we spend a good amount of time getting to really know each other, and co-creating clear principles of working together. And we’ll throw in a first pitch too, just to see what happens…

Knowledge lab

During the first 9 weeks there will be 8 knowledge labs. Every week starts with an on-site agency deep-dive and a client pitch briefing on Monday. Tuesday, Wednesday and Thursday you will be learning stuff that matters during interactive speaker sessions and workshops. Friday is pitch-time…

Knowledge lab

For every knowledge lab, a different partner agency will be your host. On Monday they will invite you to their offices, show you around and tell you their story. You’ll meet and talk to a lot of interesting people, learn about the agency, and after lunch and you will get your client briefing. The hosting agency also introduces that week’s central theme. There are 8 themes: Agency and client, insights, strategy, creativity, omni-channel, persuasion, digital disruption and the network. On Tuesday, Wednesday and Thursday there are speaker sessions and workshops, all related to that week’s theme. Between those sessions (and in the evening) you can work on your client briefing. Welcome to agency life. Every week you’ll work on your briefing in a different team. On Friday, your client will listen to your presentations and give you a detailed debriefing. Then: beer, sleep and repeat.


This is the last time you will work for free, so you better make it count. During a 5 month internship with one of our partner agencies or with a company of your choice, you get a chance to practice in real life what you have learned during 8 knowledge labs.


Choosing the right place and coach for your internship is important, and we will help you with this. Our 9 partner agencies offer 2 excellent internships each, and we have a network of other agencies that have great interships too. You decide the role you want to work in: in previous years we’ve had accounts, digital and social strategists, creatives, project managers and everything in between. During your internship we will meet twice with you and your coach to discuss your work and progress. Throughout these 5 months there will be 3 basecamp days where we’ll take time to regroup, get inspired and celebrate both success and failure.

Inspiration trip

We love Belgium, but the truth is that there is a lot happening outside Belgium too.

Inspiration trip

During a field trip (that you will organise yourself - we will coach you) we will visit one of the advertising hot-spots of the moment, meet up with interesting companies and get inspired. We’ve already been to Dublin (Google/Facebook) and Berlin. This year's trip is being organised as we type this. You decide where we’ll go next…

DIY prototype agency

This is the moment where you take over. Together with your fellow BAS’sers you will launch your own agency, find real clients and work against fierce deadlines on real projects.

DIY prototype agency

BAS1314 launched their agency with a sold-out ‘Future of advertising summit’. BAS1415 worked with their pop-up agency Swiped for over 15 clients and generated over 20.000 euro income. BAS1516 will surely turn this year's agency into something great, too. And what will be next? It’s your turn to make that call.


This is the end, my friend. After your funny hat has landed, you’ll officially be a BAS alumnus. But it ain’t over until the fat lady sings...


We are only happy when you’ll find a great job that you love. Even after you graduate from BAS we (and our alumni) are there to help you find your way in the wonderful jungle of advertising life. And we hope you’ll join Jorn, Sven and the others who came back to BAS with a kick-ass speaker session.

Partner agencies

Our partner agencies are the driving force behind the Belgian Advertising School. As members of our Board of BAS, they co-design our curriculum and they constantly challenge us to rethink the way we work. Together with them we share the same mission: to make BAS the best advertising school in Belgium.

Our alumni

Don’t believe us. Ask them.

  • BAS gave me the unique opportunity to turn my life upside down. From Psychologist to Creative Strategist at Cartamundi.

    Miguel Albaladejo - Creative Strategist @ Cartamundi

  • BAS was a true eye-opener for me - both professionally and personally

    Hannah Tack - Designer @ Teamleader

  • For me, BAS was the perfect springboard to working in advertising. Studying at BAS gave me both the knowledge and the confidence I needed to land my dream job at BBDO.

    Jovi Verheyen - Digital Project Manager @ BBDO

BAS on Twitter

Interested in #BAS1516 or eager to learn more about #BAS1617? Follow us on


BAS would not exist without our network of agencies, speakers, mentors and friends. These are the people who make BAS great.

Flup Coppens

Mentor at the Belgian Advertising School

Koen Thewissen

Founder and mentor at the Belgian Advertising School

Speakers and friends

Throughout the year we can count on the support of this great network of BAS-minded professionals.

Alain Manders


An Caers

Hoofd marketing en communicatie

Bart de Waele


Bart Gielen

Head of Creation
Quick Brown Foxes

Bart Muskala

True North

Bart Vermijlen

Digital Project Manager
Duval Guillaume

Bert Dries

Creative Director

Carl De Mey

Managing all things digital

Cedric Deweeck

Part of Building X
Telenet Kickstart

Dado Van Peteghem

Founding Partner
Duval Union Consulting

Dominique Poncin

Head of Strategy

Hakim Zemni

Managing Director Belgium
Insites Consulting

Hans Palmers

Mundo Digitalis

Herbert Van Hoogdalem

Creatief consultant
SUE Amsterdam

Isabel Peeters

Managing Director Client Services
BBDO Belgium

Jan Algoed

Creative Director

Jan De Coster

Robot Maker
Slightly Overdone Robots

Jan Dejonghe

Creative Director
BBDO Belgium

Jelle Verheugen

Digital Consultant
Bisnode Belgium

Johan Vandepoel


Jonas Bensch

Creative strategist
Don't think

Jorn Craeghs

Persuasion Lead
SUE Amsterdam

Jorrit Hermans

Head of Story
Quick Brown Foxes

Kristof Ampe

TripleA Services

Liesbeth Pyck

FAMOUS Relations

Maarten Van Daele

Strategic Planner

Mieke Van Cauwenberghe

Ondernemingshuis OH!

Muriel Houtermans

ATL & 360 Communication Manager

Nathalie Rabhani

Senior Communication Manager

Sara Jacobi

Marketing Manager Digital business development
Sanoma Media Belgium

Steven Hermans

Directeur Marketing, Communicatie, Gezondheidspromotie en Beweging

Stijn Cox

Head of Client Services & Strategy
Omnicom Media Group Belgium

Sven Mastbooms

Kindred Spirits

Sven Rosius

Strategic Partner

Tim Smits

Associate Professor
Katholieke Universiteit Leuven

Tom Andries

Creative Partner
Branding today

Tom De Bruyne

SUE Amsterdam

Toon Diependaele

Head of Strategy
These Days Y&R

Vincent D'Halluin

Strategic Director

Wim Hamaekers

Managing Partner
logo belgian advertising school

Interested? Let’s talk.

Every year we select, together with our partner agencies, 25 students who will become BAS for one year. We are not (only) looking for specialists. If you have a bachelor or master degree, and you are passionate about marketing, communication or advertising we would like to talk to you.

Follow this Facebook group for more information about BAS and the selection process. Are you sure BAS is right for you? Send an e-mail with a bit of background about yourself and a short motivation letter to

Do you have a question?

We will answer you within 24 hours.

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